Discover Long Branch

PROBLEM

A neighborhood business association representing Long Branch needed a unifying brand identity to amplify its cultural vibrancy and economic potential. Local businesses sought cohesive branding to attract visitors and foster community pride.

PROCESS

Christy Batta Design tapped into the neighborhood’s cultural richness, crafting a vibrant identity featuring handcrafted typography, bold patterns, and South American-inspired motifs. Flexible design elements were created for use across events, merchandise, and promotional campaigns, ensuring adaptability.

OUTCOME

By energizing the neighborhood’s image, the branding drove foot traffic, fostered collaboration among businesses, and strengthened community pride. The refreshed identity positioned Long Branch as a vibrant destination for locals and visitors alike.