Discover Bonifant
PROBLEM
Discover Bonifant is an initiative to promote the diverse offerings of the block of Bonifant St between George Avenue and Fenton Street in Downtown Silver Spring. They needed a unique and attention-grabbing visual identity to help get visitors excited about this special business community.
SOLUTION
We started by surveying the Silver Spring community about what is memorable about Bonifant St so we could make sure the visual identity reflected the existing brand impression the block has developed over its long history. Some of the adjectives that rose were frequently shared were: diverse, small, eclectic, friendly, fun, independent and international. The final logo design was chosen because of the vibrant and unconventional energy represented by the colorful and unique letters. The arrow background also allows the logo to have different variations based on the signage placement that always point visitors in the right direction. In the branding process I developed a core color palette, textures and layout samples to build a consistent and memorable visual look and feel.
RESULT
Discover Bonifant was able to implement their new logo to use for in-person signage and online marketing efforts that clearly represent the culturally varied and hyper-local spirit of this community.
