National Industries for the Blind

PROBLEM
For their annual symposium, National Industries for the Blind needed a visual identity for the theme of “Listen Up!” which would show the exciting and inspiring tone of the event while also connecting to the overarching NIB brand.

SOLUTION
Using the NIB brand blue as a foundation, we introduced a high-energy event-specific color palette of cyan, yellow and red used in active lines bursting forward in motion. The color palette and diagonal line motifs gave us room to give each printed piece for the conference a slightly different treatment to avoid a “cut and paste” of repeating the same graphic throughout.

RESULT
As a result of the event visual identity, NIB was able to promote and hold a successfully attended symposium with a positive atmosphere as well as provide user-friendly signage and programming materials.

photos by Shala W. Graham Photography